One of my favorite projects that I love is when a client hands me over a recipe and asks for it to be photographed. Art directing photography is my jam. Making recipes come to life is my specialty.

I work with clients on their recipes and team up with the photo studio to create photos look like you can eat them right out of the photo. Then the finished recipe is shared via the manufacturer’s website, social media pages and food shows. Setting a strategy on marketing recipes is fun and is a key to foodservice marketing. If you don’t have the recipes with a professional photography touch, how will you inspire your customers to use your products.